All in the best possible taste

I was a little bemused, while looking for the latest news of Fopp's closure, to come across the following advert in the sponsor's section of Yahoo's search page:

Looking for Music Zone or Fopp?
It's closed down. But why not visit HMV for all your Music and DVDs?
http://www.hmv.co.uk/


This advert was displayed alongside the news that HMV had just bought six of Fopp's stores, and were planning on adopting the brand. Now there's a way to rub salt in the wound.